Optimize your website based on Google’s algorithm updates

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We are familiar with Google’s SEA (Search Engine Algorithm) updates, like ‘PANDA’ , ‘PENGUINE’ , ‘PEGION’ , ‘PAYDAY’ , ‘PIRATE’ & ‘MOBILE FRIENDLY’ which have been released during the past few years.Whenever these upgrades took place, it left the Digital Marketers & SEO practitioners scrambling to adapt and abide by tips and insights to prioritize their SEO Efforts. These are a few important points one needs to remember while optimizing their website:

Answer customer questions with clear, concise & unique content

Marketers should find out what the customers are asking the company, then provide clear & concise answers on their sites. Google lays emphasis on ‘Quick Answer’ boxes at the top of search results, especially in mobile searches, so users dont have to click beyond the search result pages for answer to their questions. Content that are unique or not in the public domain & that effectively answers questions, can be featured in Quick Search boxes for specific queries. Marketers should use the HTML list format for the content’s chance of coming in the Quick Answer Boxes.

Tried and True Basics will survive future algorithm updates

Google uses many Ranking Signals to find the specific web content, that suits the user’s query, the best. These Ranking Signals have stayed same during the past years & are not expected to change much in the near future. Here are five key Ranking factors :

DOMAIN & PAGE AUTHORITY
QUALITY LINKS
LINK SOURCE DIVERSITY
KEYWORDS
SEMANTIC SEARCH

HTTPS will be very important in the future

In 2014, Google boosted Search Rankings for sites that use HTTPS ( the secure version of HTTP ). Google said that it wants to ,”encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on web.” Marketers & SEO pros should secure their websites with the 2048-bit encryption certificate. After adding the encryption, its important to test & optimize server performance because slower load times can be negative to website visitors & send Google negative signals about site quality. It is a good idea to use 301 redirects for sites ‘ HTTP-To-HTTPS ‘ urls. Google could easily “Tune up the Performance” at anytime on the HTTPS Ranking Factor. Many consumers in today’s date understand what HTTPS is & they look for it on sites asking for personal information.
Slow mobiles sites don’t attract Google

Marketers should make sure that their sites are Mobile Friendly & Fast, as more & more searches are happening from Smartphones & Tablets. Google’s AMP Project (Accelerated Mobile Pages) is an open source initiative designed to ” Dramatically Improve the Performance of the Mobile Web.” AMP is google’s response to proprietary platforms, such as Facebook Instant Articles & the Apple News App, that are designed to make news stories load quickly on mobile devices. Google may prioritize AMP – Optimized Mobile Pages in the future, because speed is “among the Signals favored by Google’s Ranking System.”

Focus on mobile – but don’t forget the user

Mobile is clearly the future of search & providing quick access to information. But we should not forget about the view & perspective of the user. The decision to deliver a different mobile experience should be based on the needs of that audience & understanding how those needs change as they interact with your site via mobile. This can be accomplished though testing or through surveying customers & asking what type of mobile experience would make their ability to complete their interaction easier.

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