The great Indian online shopping festival


The Great Indian Online Shopping festival began with a buzz as Amazon promises to offer Indian customers almost everything from pins to houses at huge discounted prices. Recently the e-commerce giants have been in news firstly Amazon for its tie-up talks with Tata Housing followed by Flipkart (who cannot be expected to lag behind) entering into an unique arrangement with Mahindra & Mahindra Ltd.

Flipkart will extend online booking facility of Mahindra KUV100, a compact SUV. With such an arrangement made, for the first time in the history of automobile industry, Mahindra intends to leverage Flipkart’s extensive customer base while also giving some relief to the marketing cost of the product.

Amazon will start selling Tata Housing luxury apartments online at discounted prices offering the best real estate deals to its customers. Tata Housing’s prospective partnering with Amazon to market and sell their luxury apartments online is indeed a good market stance to combat the slowdown in the real estate market. DLF along with Snapdeal have already proved themselves to be a fore-runner this field as Snapdeal has been marketing and selling apartments developed by DLF since last year.

A peep into the real estate market trends tells that as compared to the rest of India investing in the real estate market in Kolkata is a safer bet. Reputed builders and developers of Kolkata, to deal with the real estate slow down, have worked up several strategies like offering expensive gifts to partnering with lesser reputed real estate marketing companies.

The increasing popularity of the different e-commerce sites is the 24X7 availability of these online retail stores and their wider reach and better customer service.With the shifting paradigm of the B2C business model and the greater population moving towards e-commerce platform such tie-ups are indeed a revolutionary step towards customer centric services.

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